SOME THOUGHTS ON QUALITY OVER FAST FASHION
Like many of you, I have a very busy life. Rare are the moments where I can sit down and relax, read a book, fake online-shop by adding items to cart and never pressing ‘checkout’, do silly stuff just to kill time.
Busy life has also affected my shopping habits- I went from impulsive frequent shopping for things I don’t need to carefully selecting what I buy, simply because I am tired of the waste and tired of things I wear once and don’t want to look at ever again. Basically the motto is to ‘edit better’. My dream is to have a medium-sized closet of gorgeous things for any occasion that are simple, yet beautiful, yet practical, yet, yet…. Basically I want quality items that don’t go out of style. I want things I take out of the closet 3 years later and don’t go “Oh my, cannot believe I wore that at some point!”
I have noticed that over the years I started spending more on food and experiences without thinking twice, but it became harder for me to spend on throwaway fashion. I firmly believe that what goes into us is so much more important than the outer shell and that the physical well being the foundation of happy existence. Experiences is another thing that remains there with you no matter what. Clothes will be thrown away or forgotten but memories of something special you did are there forever. I love that my blog motivates me to go explore outside my comfy shell of LA life that can get so cozy and lazy…
Ohhh, going off topic here 🙀 . Back to wardrobe choices. I have learned that all things ‘uber trendy’ do not answer my needs anymore. Im sick of them before they go out of fashion and it is impossible to wear them season after season.
Recently I had a coffee with Jene Park, the creative director of Los Angles – based brand Thomas Wylde. We talked a lot about hard work, about what it takes to succeed, about how important it is to understand your customer and stay true to your DNA.
At the end of the day luxury clothing is not an existential need. People need basic clothing to cover themselves and protect themselves from cold/heat. Everything else is a perceived need. Luxury pieces are not there to answer primary human needs, they exist to satisfy physically and aesthetically, to comfort, to provide a sense of ‘good investment’, a sense of belonging.
I loved that Jene and I shared the same opinion of quality over fast fashion: Jene is driven by making rare, gorgeous and timeless pieces that you never want to throw away, but want to pass them down from generation to generation. She saved a lot of her favorite pieces for her daughters knowing that the quality will withstand the ages. So for her, as for me, the true formula behind design is a season-less, timeless and well-made product.
For this shoot I am wearing a beautiful summer dress in timeless print of an outstanding quality. The details are so refined that naked back can for once coexist with quite a daring décolleté. Pretty rare. For sure I am keeping this piece on a list of all-time favorites.
Floral print dress – Thomas Wylde
Textured Summer Straw Hat – J. Crew Here